NASCAR (National Association for Stock Car Auto Racing) is a wildly popular sport. In America the only sport to surpass racing in viewer ratings is professional football. Due to its extreme popularity it has become a huge merchandising juggernaut featuring items as diverse as Nascar jackets for kids and toddlers and adult rated tanks. Stock car racing is viewed in over 150 countries and as such, advertising air time is considered premium.More Fortune 500 companies sponsor racers than any other motor sport. With sales growing yearly there is no doubt that racing is not just big, it is HUGE. Further reinforcing the popularity of racing are the stats that show a loyal fan base of over 75 million supporters.NASCAR is the most prominent governing and sanctioning body of America's stock car racing. It has its roots in post-WWII; Bill France Sr. Began this family operated and owned business in 1947.
In 2009 family control continued with Brian France, Bill's grandson acting as CEO.Faithful fans of all ages and social standing loyally follow the careers of their favorite drivers. Fans love to show off their loyalties by wearing licensed clothing, especially on race days. Even youngsters have caught the racing fever and look forward to wearing clothes to show off their support. A whole market has developed around race wear for youngsters; this line of clothing is very colorful and often features cartoon characters or designs children are familiar with.When fans go to the race track they love to dress wearing race clothing representing their favorite driver/team. Part of the fun of race day is getting a look at the gear other fans are sporting. Adults like to include their children in the fun so they look for jackets that will not only fit their kids but show off the family's support for favorites.
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